TikTokers are looking for high quality products for a lower price.

Dupes are back in the spotlight as shoppers search for better ways to save money.
The term ‘dupe’ gained popularity in the beauty community during the 2010s.
TikTokers are sharing their best dupes for luxurious self-care without the cost.

TikTok is reviving the popularity of dupes — short for duplicates — of high-end products for those who want quality, but at a heavily discounted price.

Online bargain hunters popularized the term “dupe” in the makeup industry during the 2010s. Now, these more affordable alternatives are being seen across several industries – including self-care.

Beauty review site, Supergreat, defines “dupe” as “an affordable product that mirrors a more expensive one in quality, formula, and/or appearance.”

TikTokers have dedicated videos to sharing their go-to dupe products for skincare, loungewear, and more to help each other save some serious cash.

ORIGINAL: Supergoop Unseen Sunscreen – $36Supergoop Unseen Sunscreen retails for $36 for 1.7 fluid ounces.

This clear SPF 40 sunscreen launched in 2018, and gained popularity as social media users shared their go-to sunscreens.

Supergoop’s sunscreen formula isn’t patented, and that may be why a New York dermatologist considers it “almost indistinguishable” from its dupe.

DUPE: Trader Joe’s Daily Facial Sunscreen – $9Trader Joe’s Daily Facial Sunscreen retails for $9 for 1.7 fluid ounces.

Trader Joe’s launched their facial sunscreen in June 2022, and it quickly became popular on TikTok for its relatively cheap price tag of $9.

Like its Supergoop counterpart, it’s SPF 40, clear, and claims to be water and sweat resistant. 

“I’m going through sunscreen really fast, so I want something affordable,” a San Francisco makeup artist told the Wall Street Journal.

ORIGINAL: Lululemon Softstreme High-Rise Pant – $128Lululemon’s Softstreme High-Rise Pant retails for $128.

The Softstreme pants from Lululemon were designed to feel like “peach-fuzz,” according to the company site.

They’re rated over four stars on the site, and are sold out of all but five size options. These “impossible to resist pants” will cost you $128 to experience.

DUPE: CRZ YOGA Women’s Casual Wide Leg Sweatpants – $35CRZ YOGA Women’s Casual Wide Leg Sweatpants retail for $35.

TikToker Courtney Cahoon shared with her 150,000-plus followers a $35 dupe of the Lululemon Softstreme pants she’d found on Amazon.

In the video, Cahoon compares product photos of each garment and even notes that the both pant colors are labeled “true navy.” Commenters thanked her for the frugal find.

“I have over half of these dupes and I can confirm not a single one of these misses,” one comment read.

ORIGINAL: Tatcha Dewy Skin Cream Plumping & Hydrating Moisturizer – $69Tatcha’s The Dewy Skin Cream Plumping & Hydrating Moisturizer retails for $69 for 1.7 fluid ounces.

Tatcha Dewy Skin Cream Plumping & Hydrating Moisturizer is facial cream that is said to be packed with antioxidants and help with dryness and loss of elasticity.

It’s highlighted ingredients are Japanese purple rice, an algae blend from Okinawa, and hyaluronic acid. 

It received over 2,000 reviews on beauty retailer Sephora’s website, and it’s current rating is over four stars.

DUPE: Bliss Ex-glow-sion Brightening Moisturizer – $24Bliss Ex-glow-sion Brightening Moisturizer retails for $24 for 1.7 fluid ounces.

Bliss Ex-glow-sion Brightening Moisturizer retails for less than half the price of the $69 Tatcha cream. 

A licensed cosmetic formulator took to TikTok to inform her 220,000 followers that the $24 moisturizer from Bliss was the “same thing” as its more expensive counterpart.

“I love both Bliss and Tatcha, but in 2022 with the current inflation, I’m definitely using dupes,” she wrote. “Money saved is money earned.

ORIGINAL: Casaluna’s 500 Thread Count Washed Supima Sateen Sheet Set – $105Casaluna’s 500 Thread Count Washed Supima Sateen Sheet Set retails for $105 for a queen set.

Casaluna sheet sets are available at Target for shoppers looking for high-thread count sheets, but the $105 price tag is more steep than some want to pay for quality bedding.

In its bedding buying guide, the store promoted the “everyday luxury” of the sheet set.

The sateen sheets received mixed reviews on the Target website with 40% giving them five stars and 32% giving them 1 star.

DUPE: LuxClub Bamboo Sheet Set – $35LuxClub’s Bamboo Sheet Set retails for $35 for queen size.

A TikToker introduced this $35 Amazon dupe of her Casaluna sheets by showing off her name brand bedding, but offering more affordable alternatives to her 76,000 followers.

“Is it great? Absolutely, but here are some more affordable dupes,” she said in the video. “You can still get the same look without spending as much money.”

The more affordable sheets in question have garnered a nearly five-star rating with 165,000 reviews left on Amazon.

ORIGINAL: Alphalete Amplify Short – $52Alphalete’s Amplify Short retails for $52.

The $52 Amplify shorts from activewear brand Alphalete are made up of 51% Polyamide, 38% Polyester, and 11% Elastane.

The product page notes the shorts’ three-tiered waist design and a scrunch detail on the back to “enhance curves.”

DUPE: Unthewe Workout Butt Lifting Shorts – $20Unthewe Workout Butt Lifting Shorts retail for $20.

TikToker Jennifer Lam gained her 96,000 followers by trying on and reviewing activewear.In her video introducing a $20 dupe for the Amplify shorts, Lam pulled out a tape measure to compare the look of each garment.

She revealed both shorts had the same measurements in length and the same three-tier high-rise waist.

According to theAmazon listing for the dupe, its materials are 50% Polyester, 42% Polyamide, and 8% Spandex.

ORIGINAL: Drunk Elephant T.L.C. Sukari Babyfacial – $80Drunk Elephant’s T.L.C. Sukari Babyfacial retails for $80 for 1.7 fluid ounces.

The T.L.C. Sukari Babyfacial is Drunk Elephant’s $80 exfoliating mask meant to improve skin texture.

It has a four-star rating after 2,500 reviews on the Sephora website.

DUPE: The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution – $8The Ordinary’s AHA 30% + BHA 2% Exfoliating Peeling Solution retails for $8 for 1 fluid ounces.

Similar to the Drunk Elephant facial, The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution is an exfoliating mask intended to help with the overall texture of skin.

In a video that garnered over 50,000 likes, TikToker Kelsey Venkov recommended that viewers who couldn’t spend $80 on Drunk Elephant, try this product for only $8.

ORIGINAL: Roller Rabbit Heart Pajama Set – $110Roller Rabbit’s Heart Pajama Set retails for $110

This Roller Rabbit pajama set is nearly sold out of every size on the Bloomingdale’s website.  The $110 set garnered positive reviews from consumers.

“Nice material! Feels like good quality and the pattern is adorable,” one review read.

DUPE: LaDiDa Sweetheart Pajama Set – $46LaDiDa’s Sweetheart Pajama Set retails for $46.

Even small businesses are taking advantage of the resurgence of dupe culture. A Mississippi boutique advertised their version of the adorable heart pajama set for only $46.

The caption: “Who wants to spend $110 on Roller Rabbit when you can spend $46 on dupes?”

The store directed intrigued commenters to its site to purchase their more affordable pajama set.


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